Published by Selby Webb
Co-founder, Editor and Head of Marketing of SuccessField
6 months ago
So you’re thinking about becoming a business person, but have no business idea? Changing your point of view might be of great help. Don’t make the most common mistake, by thinking about profit as first than trying to solve a problem. An entrepreneur is here to help people and make lives better, not to become rich! Here are three major keys that might help you.
Since you’ve got no business idea, you’re the customer right now. The world isn’t perfect. What disturbs you? What do you lack? Start brain-storming and write down everything that you can think of. The problem you’re thinking of doesn’t have to be your next business idea. It’s just an example to teach you how to think. Once you’ve got figured out a problem, you’ve got to come up with a few solutions. Don’t look at how hard, complicated or expensive the solutions are. Just write them down and believe in them.
Now that you’ve got a few solutions, try to figure out what you’ll need to execute them. Most of the time, you’ll need partners. Google how they do things and learn more about that specific field. Try to create a 2-3 concepts that are profitable for both parties. Make sure that your project makes sense and contains a respective amount of logic.
Out of your concepts, which one is the best? Not the best for you, but the best for your customers and partners? Once you’ve figured that out, turn it into a profitable business by adjusting prices and negotiating deals. In terms of business, never look at yourself as the most important individual. Put the interests of others first. If you do this, some day people will depend on you and that’s when you can start to pull the strings. The latest example is the new iPhone 7 from apple. If their first smartphone would have had no headphone jack, most people wouldn’t have bought it. But now, they enjoy the power of the brand.