Published by Selby Webb
Co-founder, Editor and Head of Marketing of SuccessField
2 years ago
Before you think about recruiting 5’000 partners to place into your downline, analyze the product. Would you buy it if you were a customer? If yes, would you pay the price offered? If yes, why wouldn’t you purchase it from another company? Too many MLM-affiliate try to sell the opportunity and not the product.
Speaking out of experience, I have had many friends that tried to sell me different products. They would try to sell me tupperware, energy drinks, vacuum cleaners etc. When looking at the products I would ask myself: “Why shouldn’t I just buy a red bull in a shop instead of ordering 40 drinks I don’t know online and pay for the forwarding expenses?”
However, I once met a guy that sold gold, based on a compesation plan. His skills as a salesman were outstanding. When I asked why I should buy it from him, he gave me examples only based on the product. One who doesn’t know MLM would think it’s even a normal sales job. If you sell the product and not the opportunity, you will be a better recruiter than when you actually focus on recruiting and not selling.
There are many things in life that aren’t irreversible. One of those is a bad reputation. I’m aware that the media referres to MLM as a pyramide scheme, which makes every company in this industry look bad. Wether your company is based on a pyramide-scheme or not is a different topic, so let’s just put that accusation asside for the moment. Critisize your respective employer by answering this questions.
The compensation plan
The compensation plan is what makes you wealthy. Analyze the way your company works. it’s not about how many units/points/credits you need to cycle but how hard it is to achieve those tasks. If it also contains a unilevel plan, simulate it with virtual numbers that don’t seem too big. An example: “If I recruit one person every two weeks while doing two sales weekly and my partners sponsor one affiliate monthly, how far will I be in the next 6 months?”