Published by Matthew Gustin
2 years ago
He was one of the most creative minds of the entrepreneurship world. He saw things before the world could see it and connected things that others could not and would not dare to connect. Here is his philosophy and how he saw the world.
When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.
People say you have to have a lot passion for what you are doing and it’s totally true. The reason is because it’s so hard, that if don’t, any rational person would give up. It’s really hard and you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you are going to give up. And that is what happens to most people actually. If you really look at the ones that ended up being successful on quote, the eyes of society in the ones, oftentimes the ones that are successful love what they did so they could persevere. The ones that didn’t love it quit, because they are sane. Who wants to put up with this stuff if you don’t love it? It’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it you’re going to fail. So you’ve got to love it, you’ve got to have patience.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
We wanted people who were insanely great at what they did, but not necessarily the seasoned professionals but who had on tips of their fingers and in their passion, the latest understanding where technology was and what we could do with technology and who wanted to bring that to lots of people, so, the neatest thing that happened was when you get a core group of ten great people, it becomes self policing has who they let into the group. So I consider the most important job of someone like myself is recruiting. The greatest people are self managing. They don’t need to be managed. Once they know what to do, they will go figure out how to do it. They don’t need to be managed at all. What they need is a common vision. And that’s what leadership is. What leadership means is having a vision and being able to articulate that , so the people around you can understand it and getting a consensus on a common vision
You can’t start with the technology and try to figure out where you’re going to try to sell it. And I’ve made this mistake, probably, more than anybody else in this room. And I’ve got the scar tissue to prove it. And I know that it’s the case. And as we have tried to come up with a strategy and a vision for Apple, it started with, “What incredible benefits can we give to the customer? Where can we take the customer?” Not starting with, “Let’s sit down with the engineers and figure out what awesome technology we have and then how we’re going to market that.” And I think that’s the right path to take.
“Many companies get the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people here’s this great idea then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.”