Published by Selby Webb
Co-founder, Editor and Head of Marketing of SuccessField
2 years ago
If your basement is full of things you need, think twice. Perhaps someone is willing to pay a fortune for things that you’re about to throw away. This is the story of Linda Lightman, a woman that makes $25 million yearly on Ebay.
The 53 year old Linda Lightman is what I would consider an opportunist. While the optimist and pessimist argue whether the glass is half full or half empty, she already drank it. The Philadelphia, Pennsylvania resident, turned her luxury consignment store “Linda’s stuff” into a multi million dollar business. She stated that most people don’t know what their items are worth. According to her experience, she’s sure that the average household has over 52 items worth more than 3’000 US $ that are waiting to be sold.
What’s the secret to her success? Well, it’s all about how you present yourself and what you know about the statistics of Ebay. The huge e-commerce company sells a pair of shoes every two seconds and a cellphone every 4 seconds. And to add on to that, she isn’t the only person that has made millions through Ebay. Alison Abruneiras also became a multi millionaire thanks to this platform, after breast cancer forced her to quit her job. Let’s get back to Linda’s success-secret. What is it? This is how she answers the question.
What matters is not the product itself, but its market. Always ask yourself what are people willing to buy. Selling smartphones is definitely easier than selling video cassettes.
Who would want to buy toys for his kids from a user like “Hit_it_from_the_back”? Well, not me, that’s for sure. Your username represents you. If you’re not sure, take advice from others.
Always use high quality images. Since the customer can’t change his angle or touch the item, make sure you cover all of those aspects. No one expects you to be the perfect photographer. However, clear pictures are the minimum of what you can offer your customers. Don’t forget the description. Write down as many details as possible. If you try to save time when uploading your item, you’ll lose it latest when you have to answer questions about the product. It will even be worse since most customers will ask you the same question.
Whenever customers ask you something, reply them in a professional way. Be friendly to your customers all the time.
As soon as customers have paid for their item, make sure you pack the item nicely and send within the agreed period. That customer will have built trust in you and recommend you to others.
Whatever you do, do it with passion and fun or not at all. Enjoy what you’re doing because your goal shouldn’t be just to make money. Be different from others. Think outside the box and advertise your items on social media.