Published by Selby Webb
Co-founder, Editor and Head of Marketing of SuccessField
1 year ago
Most people relate entrepreneurs to founders and inventors. However, I believe that an entrepreneur doesn’t have to be the founder of a business opportunity. He can also be seen as an innovator. An entrepreneur is someone who exercises initiative by organizing a venture to take benefit of an opportunity. As the decision maker, the entrepreneur decides what, how and how much of a good or service will be produced. Not only does the entrepreneur create, he sometimes gives creations a new use.
An example are the individuals who invented Instagram. While Zuckerberg, Eduardo Saverin and Sean Parker are related to as classic entrepreneurs, Kevin Systrom and Mike Krieger “just” used their concept and created a social network for smartphones and tablets, which is knows as Instagram. Another great example is CEO and Co-Founder of Alibaba Group Jack Ma. E-bay and Amazon have been in the game way longer than all others. However, Jack Ma was able to stop them from conquering the Chinese market, which now belongs to Alibaba. Not only is Alibaba the company with the greatest IPO (Initial Public Offering), but the company that gave e-commerce a greater definition than we all know.
Many individuals I’ve talked to, refer to entrepreneurs as founders and creators. “You have to be a genius to be successful”. The funny thing is that no one calls you a genius when you fail. You might try to make a company successful and fail five times in a row. Trust me, people will call you a dreamer. But when you give it a sixth shot and it works out, you’re suddenly a genius.
Soccer player Lionel Messi used the best quote I can think of. This is what he said as a part of his script for an ad of the German sportswear brand – Adidas.
It took me 17 years and 114 days to become an overnight success.
If you happen to have an idea and feel the strong desire to execute it but find out someone else is already doing what you’re thinking of, don’t give up right away. There are multiple criteria that have to be respected if you want to keep up with your competitors. The most important point is the difference your idea offers in comparison to an already existing service. You can’t possibly create a service that already exists in the exactly same way and hope that customers might end up living the brand they’re used to and purchase what you have to offer. Your concept isn’t allowed to be a little bit better, it has to be much better!